Paid Media and Digital Fundraising Consultant Job at Global Energy Alliance for People and Planet, United States

  • Global Energy Alliance for People and Planet
  • United States

Job Description

Paid Media and Digital Fundraising Consultant

The Global Energy Alliance for People and Planet (Global Energy Alliance) works for a world where everyone has access to affordable, reliable, clean electricity and the means to use it to improve their lives. Our Alliance builds transformative public, private, philanthropic partnerships to end energy poverty and accelerate green economic opportunity. Founded in 2021 by The Rockefeller Foundation, IKEA Foundation, and Bezos Earth Fund, we design innovative projects/programs, unlock finance, strengthen institutions and transform markets, delivering progress anchored in deep community engagement. By uniting actors across the value chain, from households to heads of state, we go beyond individual projects to drive lasting systems change. With work in more than 30 countries across Africa, Asia, Latin America and the Caribbean, our Alliance aims to reach 1 billion people with clean electricity, prevent 4 billion tons of carbon emissions and create or improve 150 million jobs.

The Global Energy Alliance is seeking a part-time Paid Media and Digital Fundraising Consultant to support the design, execution, and optimization of the digital fundraising and visibility strategy, with a primary focus on LinkedIn paid media, Google Ad Grants, and search engine optimization. This role will ensure consistent, high-impact engagement with priority donor audiences by translating fundraising goals into targeted campaigns, performance-driven web experiences, and data-informed optimization. The consultant will manage end-to-end campaign strategy, execution, and reporting, delivering clear insights into donor journeys, conversion performance, and return on investment to strengthen fundraising outcomes and guide future growth.

Reporting to the Digital Communications Manager, the Paid Media and Digital Fundraising Consultant will be responsible for:

Paid Social Media Fundraising (LinkedIn-First):

  • Strategy & Planning
    • Develop a paid fundraising media strategy aligned with organizational fundraising goals and priority donor segments
    • Define audience targeting, messaging frameworks, creative formats, and flighting plans
    • Recommend budget allocations and test-and-learn approaches
  • Campaign Execution
    • Build, launch, and manage LinkedIn fundraising campaigns, including:
    • Brainstorm visual content (single image, video, carousel)
    • Co-design website traffic campaigns
    • Retargeting and lookalike audience strategies
    • Collaborate with internal teams on copy, creative, and landing page alignment
  • Optimization & Performance
    • Conduct ongoing A/B testing (audiences, creative, messaging)
    • Optimize campaigns for efficiency, reach, and conversion
    • Monitor performance daily/weekly and adjust based on results

Google Ad Grant Management:

  • Grant Strategy & Compliance
    • Manage the organization's Google Ad Grant account in compliance with Google policies
    • Ensure full utilization of the monthly grant budget where possible
  • Campaign Setup & Optimization
    • Structure campaigns around fundraising priorities, programs, and evergreen awareness goals
    • Optimize keywords, ads, extensions, and Quality Scores
    • Monitor CTR, conversions, and spend efficiency
  • Reporting & Improvements
    • Identify opportunities to improve conversion paths and landing page performance
    • Recommend content or technical improvements to improve ad performance

SEO & Website Optimization:

  • SEO Strategy
    • Conduct SEO audits to assess technical, on-page, and content performance
    • Identify priority keywords aligned with fundraising, impact, and donor intent
  • Implementation Support
    • Optimize website pages for SEO best practices (metadata, headers, internal linking)
    • Provide guidance on content creation and optimization for blogs, landing pages, and campaign pages
  • Performance Monitoring
    • Track rankings, organic traffic growth, and conversions
    • Recommend ongoing SEO improvements based on performance trends

Qualifications

  • Proven experience managing LinkedIn paid fundraising campaigns
  • Demonstrated success with Google Ad Grants
  • Strong understanding of SEO and digital fundraising funnels
  • Experience working with nonprofits, foundations, or mission-driven organizations
  • Data-driven approach with clear communication and reporting

Global Energy Alliance is committed to the principles of equal employment opportunity and compliance with all federal, state, and local laws concerning employment discrimination, including the Americans with Disabilities Act. To this end, the organization ensures equal opportunity to all employees and applicants regardless of race, color, age, gender, sexual orientation, religion, marital status, national origin or ancestry, citizenship, lawful alien status, physical, mental, and medical disability, veteran status, or liability for service in the United States Armed Forces.

Global Energy Alliance is an Equal Opportunity Employer.

Job Tags

Part time, Local area, Remote work

Similar Jobs

Graham-Pelton

Senior Fundraising Consultant, DC Metro Job at Graham-Pelton

 ...The Consultant/Senior Consultant provides direct service to a variety of nonprofit clients with critical missions primarily serving...  ...relevant field Minimum of 5 years of previous nonprofit fundraising or development experience in one of Graham-Pelton's primary sectors... 

The Huntington National Bank

CRB Operations Data Analyst Job at The Huntington National Bank

DescriptionCRB Operations - Data Analytics team is looking for a Business Analyst who will provide support via the creation...  ...and solutionsAbility to work independently, setting requirements...  ...both worlds: in-office and work from home. Our approach enables our teams to... 

PC Construction Company

Carpenter Helper Job at PC Construction Company

 ...PC is seeking Carpenter Helpers to work in Maine. Applicants should be well-rounded, work as part of a team, complete work independently, be highly motivated, and focused on excellence in all aspects of the work. Responsibilities include rough carpentry, installation of... 

Buddakan - New York

Hosts Job at Buddakan - New York

 ...force behind Mission Chinese and the Buddakan team as we redefine the future of Chinese cuisine. Now Hiring: A passionate Host with a genuine sense of warmth and hospitality to join our team as we embark on this exciting new chapter. We're creating a surreal... 

Grand Recruiting Solutions

Workers' Compensation Attorney Job at Grand Recruiting Solutions

 ...Job Description Our client, a mid-sized law firm, is seeking a Workers' Compensation Attorney to join their team Chicago, IL. \n \n Billables: 2000 Billable Hour Requirement \n \n Estimated Annual Salary: $90,000 to $140,000\n \n Perks: \n \n...